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Dawn News was Pakistan‘s 24-hour Urdu news channel. Based in Karachi, the station is a subsidiary of Pakistan Herald Publications Limited (PHPL), Pakistan’s largest English-language media group. The test transmission of the station occurred on May 25, 2007, and the channel went live on July 23, 2007. On May 15, 2010, Dawn News converted into an Urdu news channel after successful test transmission of four hours a day. The conversion is mainly due to its financial crisis and thin viewership in the country. Now Express 24/7 replaced it as the Pakistan’s only English news channel for a brief time, which was also then shut down by Express Media Group for financial reasons.